For one of our units in the third year we were tasked with setting up and creating an identity for ourselves, as well as digital and printed ephemera to support it. The final deliverables would be a CV, PDF taster, physical portfolio, online website, business cards and a CV mailer which could take many forms depending on how we wanted to brand and market ourselves.
I went with a simple block R logo to reflect both my initials after a lengthy concept and development stage. I knew that I wanted the R shape and form to remain constant, with various patterns, gradients and colours being applied to the R when in different positions or on different printed matter. After developing the logo further, I settled on 4 main gradients that could be used when promoting my work, with the R also being able to reverse out of a gradient and keep the design looking fresh and fluid. These had the ability to change depending on if they were printed or on my website.
I knew from the outset that I did not want a corporate look, instead opting for a more friendly and approachable look, with the gradients and wording of my sites and portfolio helping to convey that message. After designing for the requirements of the brief, I also created myself a small look–book, letterhead and compliment slip to accompany the CV mailer, which will be given to and sent to select potential employers at shows and to their studios. I felt this would be a good way to quickly show and support my work to future employers, and also be a nice visual thing to get through the mail