A self initiated project that was completed after finishing my degree, I decided to design a poster to promote/ advertise the UEFA Europa League final, between Liverpool and Sevilla. The posters’ colours come from the two teams themselves, but also a nod to the branding of the Europa League, which is a plum/ red and gold.
Dutch, German and Swiss modernist design helped me to get inspired for this task, using halftone images, combined with bold confident typography. I think the deep blue is a better contrast against the gold compared with black, which seems too harsh. In the end I settled on three designs; one for each team, and one combining both teams that are in the final.
I wanted the set of posters to be different to the competitions current branding, and something which was bold, yet simple. I feel that I have accomplished this with both the colours used, and the layout and placement of the typography + imagery.